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Business Matters with Mike

Business Matters with Mike

Mike Beauchamp, co-owner of John Garey TV and John Garey Fitness & Pilates,  holds an MBA from UCLA and worked in the corporate world for 15 years.
"Most people who are attracted to open businesses and work in our field have a primary goal of helping other people.  Yet, we all still have to figure out how to make a living as well.  My primary focus is to address topics that will help owners and managers achieve greater success, but many topics will also be applicable to individual trainers to help you manage and grow your own businesses.  Just like your primary goal is to help your clients succeed in their fitness and wellness goals, my goal is to help YOU succeed, so that you can continue to do the great work that you do."  Mike
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What Gets Measured Gets Done
Part 1

This is an introduction to Key performance indicators for a Pilates and/or fitness business.  Learn what to measure, how to measure it, and why you should care.

What Gets Measured Gets Done
Part 2

Part 2 focuses on Individual Key Performance Indicators (KPIs) for Fitness & Pilates Private Trainers and Group Class Instructors, as well as for businesses who want to develop KPIs for these positions.

What Gets Measured Gets Done
Part 3

In this episode, Mike gets more into the numbers part of measuring.  Numbers are power in a business.  Find out more and take your business to new levels.

Dealing With Competition

Whether you’re a studio owner or a trainer, dealing with competition comes with the territory.  Learn three things that can help you leave the competition in the dust.

Dealing with Late Cancels

Time is money!  Clients that "no show" or "late cancel"  can be a challenging issue for many trainers and businesses.  Learn valuable tips on how to create and enforce reasonable policies.

Hire Great People

Building your team is an essential part of being successful and your hiring process is a crucial part of that.  Learn three things that can help you hire the perfect people for your business.

Marketing 101

Marketing is not just advertising.   In this segment, Mike explains what marketing is and gives you three great tips to help you market better.

Marketing Basics, Part 1

In this segment, Mike dives deeper into marketing, defining it and offering a more detailed look at how to use marketing in your business.

Marketing Basics, Part 2

New customers are the key to growing your business.  Learn about the three main ways that customers find you and how you can improve them.

Marketing Tactics

This is the last part of our series on Marketing.  Get great tips on how to market and more ideas for you and your business.

On-Line Marketing

Learn the key components to successful On-Line Marketing:  what to do and how to measure it.

Sales 101

Sales is not a dirty word.  There is actually an art to great sales.  It's also essential to running a successful business.  Learn how to sell without compromising your integrity.

Top 10 Checklist

Mike gives his top 10 considerations for succeeding in the Business of fitness and Pilates.  This is a wrap up on the first Season of Business Matters with Mike.